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The Advisors

 

Jeff Bauer

Jeff has over 20 years of media planning and buying experience with positions on the agency, publishing and client side. The majority of this experience was with AT&T where he was responsible for overall strategy and implementation of numerous media buying efforts involving all forms of media. Jeff was instrumental in leading AT&T’s increased involvement with online media and more specifically search programs. This included consolidating SEM programs across the company as well as initiating and executing the first search audit efforts within the company.

Michael C. Ditzig

Michael has been involved with understanding and meeting business, employee and client needs throughout his career, most recently for InterMedia Partners, a private equity firm.  Prior to InterMedia, Michael served as Director of Human Resources for the Yankees Entertainment & Sports (YES) Network, Senior Vice President for Blue Sky MLS, Vice President of Product Development and Vice President of Client Services for BISYS, First Vice President and Director of 401(k) Retirement Services for Concord Financial Group, and Manager of Product Development and Senior Consultant for ERISCO, a company of Dun & Bradstreet. 

Dan Fowler

A visionary leader with strong business experience in traditional and online marketing. Extensive experience in building business from start ups to $100 million by providing operational and sales leadership. Rapidly assimilates market trends and strategically integrates those trends into solutions and revenue opportunities. Leads by example, mentors and coaches, builds strong relationships, sells value, and has strong bottom line perspective.
As SVP Sales, Dan developed a marketing strategy to allow AOL to effectively and quickly capture advertisingmarket share outside of Fortune 500 Companies. Fowler built a telemarketing team in New York City and Dulles that I aligned into six vertical sales teams. Worked closely with AOL’s executive staff and McKinsey & Company to develop procedures and processes for operations, marketing, and pricing. Represented AOL Media Networks on the AOL Diversity and Inclusion Committee.

Bob Heyman

Mr. Heyman is a leading author and entrepreneur in the field of Internet Marketing. At Cybernautics, a company founded by Heyman in 1994 and sold to USWeb in 1997, Heyman coined the terms "Audience Development" for building traffic to websites, and "Search Engine Optimization" (SEO). He is generally credited with inventing the agency side of the search engine management (SEM) process. From 1998 to 2001 Heyman was founder and CEO of eMarketing Partners, where his clients included IBM, NEC and ABC. The company was acquired in 2001 by the Catenas Corporation. He also co-founded CybeReps which was acquired by Interep. His books include Net Results and Net Results.2 (MacMillan/New Riders Press) and The Auction App (McGraw Hill).

Leslie Katz

Leslie Katz is Managing Director of the San Francisco office of Duane Morris Government Affairs LLC.
In addition to having held public office, her experience includes formulating plans and strategies for regulatory and legislative activities, developing and drafting legislation and policies, devising campaign plans, public speaking and advocacy.
Ms. Katz most recently served as the Regional Vice President of Sempra Energy and subsequently Sempra Energy Utilities where she represented the company before state regulatory and legislative bodies. Concurrent with her position on the Board of Supervisors, she served as Vice President for Business Development and Public Affairs at several technology companies. She has also been a participant in the U.S. State Department Speakers Program where she collaborated with U.S. embassies in volatile regions speaking about elections, emerging governments, leadership development and voting rights to political and community leadership in West Africa.
Formerly the President of the San Francisco Community College Board, Ms. Katz was first elected to that body in 1994.  Ms. Katz formerly served as Chair of the San Francisco Democratic Party.  She is also a member of the Executive Board of the California State Democratic Central Committee.  She currently serves on the Board of Directors of numerous civic and professional organization. She is a member of the California Bar.

Tony Nethercutt

Tony is responsible for executing AdMob's revenue strategy, building the sales team and managing agency relationships. Tony is a leader in interactive advertising and considered an expert in both media and creative targeting with more than 20 highly successful years of sales experience. Prior to AdMob Tony was VP of Ad Sales at YouTube (acquired by Google) where he led the hypergrowth of the advertising sales team.Previously Tony was Director of Media Strategies at Yahoo!, VP of Business for Carat Interactive and managed the DoubleClick Network Sales office in San Francisco.

Robert B. Sherman

Sherman is a partner at The Pilot Group LLC, a middle market private equity firm. He oversees Pilot’s investments in their Television and Radio stations holding companies, as well as providing advice and counsel to Pilot’s other portfolio companies, especially in the area related to revenue generation.

Bob previously served as President, Interactive Marketing, America Online, Inc., where he led AOL's advertising initiatives across all AOL brands and services. He focused on building AOL's interactive marketing activities into a scaleable and sustainable advertising business.

Prior to that, he was President of Time Warner Cable Advertising Sales where he built the Company’s first centralized ad sales group which delivered record ad revenues.

With more than 30 years experience in advertising and media, Sherman also served as Executive Vice President of NBC's owned-and-operated radio stations, vice president and general manager of CBS's WCAU, Philadelphia and NBC's WNBC, New York.

David L. Smith

Smith, CEO of Mediasmith, Inc. in San Francisco, is a veteran in the advertising media management arena. David is an internationally recognized expert in the areas of new media application, media strategy, media planning and metrics, and has a number of awards to his name including an Effie and an ad:tech Individual Achievement award. As CEO, he wears many hats at Mediasmith. This includes hands on with client strategy, first hand involvement in the next great thing in media research, a passion for applying the next technology that "really makes a difference" and personal communications with clients and future clients.

Brian Zisk

Brian is a serial entrepreneur and technology industry consultant specializing in digital media, web broadcasting and distribution technologies. Brian is a Co-Founder and Technologies Director of the Future of Music Coalition. Additionally, he is a Board Member and/or Strategic Advisor for a wide variety of tech companies and non-profits, including the Metabrainz Foundation creators of MusicBrainz, the Xiph Foundation creators of Open Source Audio and Video technologies including Icecast, Vorbis, FLAC, and Theora, The Online Gaming Group, LLC, creators of Chesspark.com, Clickfacts, Inc., Rightround/Bandbot, Kiptronic, Inc., Gotuit Media, and more. He was previously a founder of The Green Witch Internet Radio which was sold to CMGI at the turn of the millennium. He is active in many influential computer-mediated forums, is quoted and published extensively in the media, frequently appears on panels and at industry events domestically and abroad, and is an expert at frenzy whipping, brand awareness, and in creating new business models.

 

 

 


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